We use structured and unstructured data that is readily available with the business. In cases where a new business case is being built, we assist in data collection through desk or field research.
We aggregate data from multiple sources within an organization to present alternate dimensions of the business. This shift in perspective reveals aspects of the business that are not immediately obvious.
Through Descriptive and Predictive analytics we help organizations formulate strategy and directions for their business plan.
We create metrics to measure performance based on the existing data available.
Example: For a chain of retail stores who wanted to measure the performance of each branch, we created a metric that takes into account the location, number of loyal customers and years of existence in addition to sales. This metric has helped them identify the stores that are not up to the mark in comparison with the other branches.